The World Hobbit project

The Fan Studies Network

World Hobbit Project (

The World Hobbit Project, the most ambitious film audience research project yet undertaken, launched on December 1 of this year to coincide with the premiere of the final film of The Hobbit trilogy. Research groups in 46 countries, operating in over 30 languages, will be gathering a range of demographic data (age, sex, country, education, occupation, etc), asking a series of orientation questions (designed to show patterns in responses, kinds of evaluation, modal questions about the kind of story The Hobbit is seen to be, etc.) and probing how people watch (and like to watch) a film of this kind. We are also interested in what else audiences do in connection with watching the films (reading the book, taking part in online discussions, following particular stars, creating fanworks, etc.). Crucially, the survey is designed on the principle of linked quantitative and qualitative questions. We believe that…

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